About Me
II am an experienced digital leader, skilled in driving digital transformation, innovation, go-to-market strategies, and growth management.
In 2022, I was nominated as CMO of the Year.
Learn more about my background
CMO Advisor
Growth marketing involves creating a marketing strategy that is both efficient and scalable, to drive short-term and long-term growth for your business.
As a Non-Executive Director, I can offer advisory and facilitation services for short-term growth projects.
Additionally, I can assist with the hiring of CMOs, building an in-house team, and provide mentorship to ensure that your team is working in the right direction. Partner with me to discover the best path forward for your business and develop a comprehensive marketing plan that will set you apart from your competitors.
How I Work
Align on goals
I start interviewing you about your challenges and what success looks like.
Collecting insights
Insights about your industry, target audience, competitors landscape, value props, and much more
Agree on strategy
Deep diving into what’s underperforming, and what is driving results. I’ll use this to discuss different strategies with you and your team.
Quick wins and long term initiatives
When we have the strategy ready we start implementing the different initiatives
New Way Of Working
Rapidly changing consumer behavior, caused by technology-driven shifts, requires agility and flexibility that the traditional agency model doesn’t easily allow.
As a result, a trend toward bringing certain tasks in-house has been underway for some time. But it often takes too long to fill certain positions in an in-house team mostly due to the lack of available talent. In addition, increased competition for professionals is putting upward pressure on wages and taking many potential hires over budget.
Luckily freelance professionals are increasing as people pursue the dream of working on their own terms.
I’ve built a network of some of the most talented people I know driven by one thing only: helping companies grow. We’re built to become an extension of your team. And, bottom line: we’re laser-focused on growth.
I've cut away all the unnecessary layers and instead focus on bringing great work to you in an efficient and agile manner.
My Network
Using my network I cover every discipline needed to boost your growth. Mixing things up across borders and disciplines gives the perfect foundation for growth ideas and initiatives that impact your business. I work with different experts – specialists in a variety of different verticals (everything from behavioral scientists, creatives, paid media experts, etc.)
Social Media
I work with SoMe experts on how to create an organic presence and community marketing
Performance
I work with performance marketing experts on how to optimize your channel strategy (B2C & B2B)
Art Director
I work with Art Directors and designers to build a distinctive brand identity
Creatives
I work with creatives to help companies think out of the box and build creative campaigns & content
Latest Podcasts
Digital performance talks
I talk about 'the modern CMO', about 'moonshots' and the Will Ferrell campaign
Listen on:
Social media sucks
I talk about what it means to be a challenger brand. How to tell the right stories, build the right team and generally kick ass on social media.
Listen on:
CMO after hours
A chat about my journey, about the meeting with Richard Branson, life as CMO, new marketing trends and my challenges as CMO at Lunar
Listen on:
Latest posts
2 min. read
Growth Marketing
Growth marketing is volatile. So, instead of setting a strategy in stone, you need a process where you consistently optimize and refine your growth initiatives. That’s one of the reasons why growth marketing can be difficult.
Signe, Founder
4 min. read
Growth Marketing
Influencer marketing, in my opinion, is a fantastic marketing strategy for businesses looking to promote their products or services. Read the article to get my view on how you can unleash the Power of Influencer Marketing
Signe, Founder
Creative
2 min. read
Everyone is constantly scrolling through feeds, and you want to ensure that your creatives attract your potential customer immediately, the goal should be to make them STOP scrolling. It’s all about telling a story and capturing your audience.
Signe, Founder
5 min. read
Growth Marketing
Your brand encompasses experiences and emotions associated with your business, shaping perception.
Here's a condensed guide to building a strong brand strategy.
Signe, Founder
Creative
3 min. read
Emotional marketing is when you use emotions to make your audience notice and engage with you through content/advertising.
Emotions are such a big part of our nature. People rely on emotions, rather than information, to make decisions.
Signe, Founder
Prices
I offer flexible-models. This includes fixed or hourly fees, quarterly, or monthly retainers, or scoped-project work.
Inspirational Talks
- Best practices Growth Marketing
- Confessions ex CMO’s (learn what no to do)
- How to succeed as a CMO
DKK 20.000
Advisory/mentoring
- 10 hoúrs
- 1 day
- Longer retainer
20.000 DKK
15.000 DKK
Custom price
If you want to hire or retain me as a CMO advisor, or simply learn more, contact me to schedule a meeting or call.
Experience
Chief Marketing Officer
Lunar | Dec 2017 - Sep 2022
I was hired to build a new commercial team in Copenhagen and to create and implement a commercial strategy to boost customer growth. Lunar had when I started 15,000 users and were only operating in DK. Today that number is over 500,000 users and Lunar are operating in DK, SE and NO and we raising more than EUR 400 million in funding. I built a team from scratch with 36 people in Copenhagen, Oslo and Stockholm (inhouse creatives, strategic & go-2-market planners, Paid Media Performance specialists, Web specialists, SoMe specialists, PR & Communication, CRM & Marketing automation specialists)
Chief Commercial Officer
Virgin Mobile UAE | Sep 2016 - Oct 2017
I was responsible for leading the commercial team, digital innovation, growth and P&L for the UAE’s first 100% digital mobile brand. Responsible for the Digital Growth Team, Business Intelligence, Commercial planning, Brand, Product & Pricing and customer care.
Chief executive Officer
CBB Mobil | Mar 2014 - Aug 2016
I was responsible for 120 employees and more than 600,000 customers. I was hired to take CBB to the next level and I was responsible for a bigger strategic transformation which included: Two big organisational changes, Savings on OPEX, Implementing new digital platform and website, increased ARP, new proactive retention strategy, Brand merge (Bibob to CBB), new creative universe ("the small prices" "de små priser") to create a better storytelling around CBB and to create better awareness and brand recognition and implementation of CSR strategy supporting Red Cross fight against loneliness
Head of sales & Marketing
Oister (3 mobile) | Feb 2012 - Feb 2014
I was hired for a new position to build the marketing and sales organisation and to optimize performance (gross adds, website visits, revenue and gross profit). I built a commercial organisation, implemented of new online strategy, launched new brand platform (singing oysters). Above resulted in all time high customer growth (they are today bigger than 3 mobile in DK)
Partner/CMO
Billetsalget | Feb 2011 - Jan 2012
I started Billetsalget.dk together with a friend. It was an extranet for companies, where employees, customers and partners were able to buy a wide range of cultural experiences (theatre, entrance to amusement parks, concerts etc.) all with exclusive benefits and discounts. Our biggest customers were Carlsberg, SAS and TDC and our biggest suppliers were Nordisk Film, Tivoli and Livenation. My focus was on Sales and Marketing. When this was established, and the task became more operational I decided to accept the job offer at OiSTER and instead be involved as a member of the board.
Department Director Online Sales
TDC | Sep 2008 - Jul 2010
With direct reference to the TDC Online's director, I was responsible for 14
employees (site managers, online product managers, online marketing, proces manager and analysts). I had the overall responsibility for sales
throughout the product portfolio (B2B and B2C). I was Accepted in TDC's talent programme
Department Manager Online Sales
TDC | Jan 2008 - Aug 2008
I was responsible for a team of 6 Project Managers, who managed websales and websupport (B2B and B2C) through the company's online sales
site (www.tdc.dk). Because of my performance I was promoted to Director.
Project Manager Online Sales
TDC | Jan 2008 - Aug 2008
I was responsible of online sales and marketing of TDCs Internet-product portfolio. Project manager on smaller development projects e.g. online customer service video chat. Because of my performance I was promoted to Manager.